The Bootylicious Diva Muse

Home » fashion, happiness |

Skinny Models Don’t Sell More Clothes

18 November 2008

fashion, happiness |

Comments

Finally, the scientific proof is in, super skinny models in advertising do not sell more merchandise. As if we needed a study to tell us that. Seriously, I have never understood the whole emaciated model phenomenon. Whenever I see those fashion shows with the 9 foot tall models who weigh 110 pounds, or the stick thin models in the magazines advertising clothes, I am usually turned off because I’m thinking, “None of that stuff will ever fit me.”

I always wondered why advertisers and designers never showcase their fashions in a variety of sizes. It seems to me that it would be advertising genius to actually show the buying public how they could look in an outfit. Imagine, a fashion show that actually had different sized models with different body types and even different heights? How many women would actually buy the items that they see? I know I would. But instead, we usually have to visualize how the outfit on the model will look on us. I realize that it is easier to make everything one size. But if you want me to buy your clothes, then perhaps easier shouldn’t be your main goal.

One thing that the article stated that was extremely gratifying. When they did an experiment showing an ad with a size 8 model and then the same ad with a size 12 model, women 18-25 were much more pleased with the ad featuring the larger model and were much more inclined to buy. This is really amazing to me because the majority of the models out there doing the advertising are usually nowhere near a size 8.

I know that the fashion industry is not likely to change its practices any time soon. As long as the men who run this industry are interested in seeing women who look like prepubescent boys in the spotlight (which when you think about it is really kind of suspect) we will probably still have models who are too skinny to classify as a size at all. But, it gives us hope that someday, the people we pay to design our clothes will actually have the sense to keep us in mind when showcasing them.

Click the link Skinny Models Are a ‘Turn Off’ In Advertising, Claim Scientiststo read the article.

Rate this:

3.2